WHEN the television cameras put their focus on Todmorden, they benefitted the area as a whole as well as the businesses featured.
As reported in last week’s edition, the BBC’s popular Countryfile programme stopped off in Todmorden as part of its look at the South Pennines, with presenter Julia Bradbury spending time modelling a woollen wedding dress from eco-friendly fashion house Makepiece’s Edgeway range.
The feature has boosted Makepiece’s business, but also shown what Todmorden and other parts of the South Pennines have to offer, said Beate Kubitz, who founded Makepiece with Nicola Sherlock-Windle.
“I’m not sure how they came to choose us - they were just researching the South Pennines, looking into its history and its landscape,” said Beate, who has spent this week promoting Makepiece’s latest designs at the London Fashion Week.
The Countryfile programme looked into the Pennine woollen industry and with Makepiece utilising wool from Beate’s rare breed Shetland sheep as raw material for her innovative designs, Julia tried out for herself how comfortable the dress, destined for the London Fashion Week event, felt.
“The response to the programme has been great. We’ve had emails from all over, people coming on to our website, people following links from other websites and people coming into the shop. Countryfile came to see us on a Wednesday and Thursday and filmed us in two two-hour sessions on the Monday.
“It promoted the valley usefully and also included Mark Alker from Singletrack magazine, another business based in Todmorden. It showed the good things the area has to offer,” said Beate.