The visual style of branding has already been adopted by organisations including the ROKT climbing centre and the Hebden Bridge Blues Festival, which bowed out with a third successive British Blues Award Best Festival” title this year.
Jason Elliott, director of Hebden Bridge Blues Festival, has used the Pretty Gritty branding to promote an exhibition of paintings and photographs inspired by the festival and has urged others to get on board.
He said: “I think the Pretty Gritty idea is excellent, because it seems to me to sum up boths sides of the character of the area.
“People are mistaken if they see it purely as a tourism strapline, because it’s actually a lot more than that,” he said. “It can create a sense of self in an area that was essentially formed as an administrative decision. There’s so much beauty here, but there’s also a lot of industry, hard work and creativity. Personally, I think it’s a great idea and I hope everybody gets behind it.”
The exhibition will be held at Hebden Bridge Town Hall from tomorrow (Friday) until October 24.
Representatives of many local organisations, including Todmorden Information Centre, Tour De Tod and Incredible Edible were also at the Dean Clough launch of Pretty Gritty.
Guests included Gary Verity, executive director of Welcome to Yorkshire.
He said: “My reason for passionately wanting to bring the Tour de France to Yorkshire is that I could see businesses had lost their confidence.
“I hope that we have inspired millions of people in Yorkshire to believe in their county.”