Welcome to Yorkshire launches gift card to help county businesses

The Yorkshire Gift Card will also promote and enable a financial boost for all tourism, hospitality and retail businesses involved across the county, and is the ideal gift to be purchased locally, nationally and internationally, but for the benefit of Yorkshire.

As part of Welcome to Yorkshire’s tourism recovery plan post-COVID-19 - Reopen, Recover, Rebuild, the Yorkshire Gift Card is a way of locking in spend with tourism and hospitality organisations across the county.

Starting now, any business in Yorkshire can register for free to accept the Yorkshire Gift Card, but before doing so must sign up to Welcome to Yorkshire’s new, free affiliate business membership tier at yorkshire.com/membership

The Yorkshire Gift Card will be available to purchase online in early July.

Welcome to Yorkshire Chief Executive James Mason, said, “Affiliate Membership and the Yorkshire Gift Card are just two of our initiatives to help get Yorkshire back on its feet following COVID-19.

"We want to be able to speak to the whole industry and through our new entry-level affiliate membership, offering free support and resources, we will be able to do this. Coupled with this, the Yorkshire Gift Card is designed to help lock in spend within the county so that businesses across the hospitality and tourism spectrum can benefit.

"If you’re a business owner I would encourage you to go and sign up right now to become a Welcome to Yorkshire Affiliate Member and to accept the Yorkshire Gift Card – it’s completely free to sign up to both and there are no hidden fees – what Yorkshire person doesn’t love a freebie?”

By signing up to be an Affiliate Member with Welcome to Yorkshire, businesses will be able to access benefits including receiving weekly industry newsletters, accessing valuable business resources, being able to attend Welcome to Yorkshire webinars, vote for Welcome to Yorkshire’s charity of the year as well as being able to register to accept the Yorkshire Gift Card.

Welcome to Yorkshire Chair Peter Box said: “I am in no doubt that this brilliant offering from Welcome to Yorkshire will be of great benefit to the county’s businesses and to all who are as passionate about Yorkshire as we are. The Yorkshire Gift Card is the perfect present, it will attract visitors to enjoy all the county has to offer and will be a welcome boost to Yorkshire’s tourism economy, worth £9 billion, but that has taken a hit as a result of the coronavirus crisis.”

This is the latest initiative from Welcome to Yorkshire, who have had considerable success in promoting the county and raising the profile of Yorkshire over the last decade across the world, with a global brand reaching over 23m people and a social reach of almost 20m.