Lend your vote to our valley’s local markets

Porcus at Todmorden Market on this year's Love Your Market week, which was held in the spring
Porcus at Todmorden Market on this year's Love Your Market week, which was held in the spring

Everyone has their favourite market and now Calderdale markets need you!

Until the end of December 2013, the National Association of British Markets Authorities (NABMA) is asking people across the UK to vote for market of the year. Simply go to www.nabma.com/vote and enter the name of your favourite.

To help you decide, Calderdale Council has just launched a new campaign to promote the real benefits of shopping at local markets. The key message highlights that not only do shoppers receive quality and great value, they benefit from a shopping experience very different from typical chain store retailers.

Shopping at Calderdale markets allows shoppers to browse at their leisure, soak in years of history and have real conversation with people who are passionate about the products they sell – bringing the shopping experience to life.

The council is encouraging shoppers to come and see what local markets can offer. Advertising will be placed across the borough, ranging from buses to billboards and adverts. The council is even encouraging shoppers to come from other areas to sample our hidden gems this Christmas with adverts on Real Radio to bring the campaign to life.

Calderdale Council’s Cabinet Member for Economy and Environment, Coun Barry Collins, said: “It’s really important that we encourage people to shop at our local markets. Not only do people receive quality products that are quite often born and bred in Calderdale, they’re supporting local businesses and people who work and live in Calderdale.”

Markets across Calderdale serve regular customers of all ages and from all walks of life. One said: “I come to Hebden Bridge market for two reasons; the quality and offers that you just can’t get from supermarkets. Things like locally made cheeses, chocolates and meats that you simply can’t find in bigger chain stores.”

And from the traders’ point of views, Dorothy from Todmorden market has been delivering great products and friendly service for years. “People don’t know what they’re missing out on. Shopping at local markets means you can be sure that you’re getting quality products from people who really care about how things look and taste.

“It’s not always easy being a market trader but when you have a chat with regular customers and share recipe ideas with them, it gives me a real sense of achievement. I love my job.”