Rex cinema set for re-opening and encouraging film-goers to enjoy covid-secure experience

The popular Rex cinema in Elland is set to re-open with a plea to film-goers to come back and enjoy a new Covid-secure big screen experience.
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Since the century-old independent venue announced re-opening plans on social media, the cinema has been inundated with support and messages of goodwill.

As it was revealed that national chain Cineworld was to close its cinemas, the Rex unveiled plans to open its doors again.

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The Rex, one of six cinemas owned by businessman Charles Morris, shut on March 21 at the start of lockdown.

Rex cinema in Elland is preparing to re-openRex cinema in Elland is preparing to re-open
Rex cinema in Elland is preparing to re-open

From the end of October it is planning a limited re-opening on Thursday to Sunday and Mr Morris is urging film fans not to stay at home.

“I know it is a difficult time for everyone but we have worked really hard to make the cinema Covid-secure,” he said.

“The support we have had since we announced our re-opening has been incredible and really heart-warming.

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“But our message is ‘we need you to please support us and come to the cinema.’ Don’t wait for six months until you think it’s safe. You will be as safe in the cinema as anywhere else.

“We have survived over 100 years but to survive even another year we need people’s support now.”

Mr Morris furloughed his staff but was without income himself as he failed to meet the criteria for Government help.

He is now applying for a grant through the Culture Recovery Fund for independent cinemas.

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Mr Morris said a lot of work had been carried out to make the cinema safe. The capacity would be reduced from 300 to around 80 for social distancing.

There was new signage and hand sanitisers and there would be no ice cream sellers taking trays into the theatre. Ice cream and refreshments would only be sold in the glass-fronted kiosk.

Mr Morris said the latest postponement of the release of the new James Bond film ‘No Time to Die’ until April had hit cinemas but he said there were plenty of new films for people to see.

“There are a lot of good films about but because they don’t get the publicity people don’t know about them,” he said.

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“That was always a problem before Covid as a lot of good films came and went without being appreciated.

“We’ll be showing some classic films but also some new films and if people give them a chance they might just find they enjoy them!”