Sainsbury’s expands Nectar Prices scheme to include fresh fruit & veg at discounted prices for first time

Sainsbury’s has expanded its loyalty scheme to introduce offers on fresh produce for the first time. Following the launch of Nectar Prices earlier this year, Sainsbury’s is now expanding its loyalty initiative by introducing discounts on fresh fruit and veg.

Nectar’s 18 million users can now access a wide range of fresh fruit and vegetables at a lower price including by Sainsbury’s Strawberries (usually £2.25, Nectar Price £1.75), by Sainsbury’s Easy Peelers (usually £1.35, Nectar Price £1), Sainsbury’s Taste the Difference Vittoria Cherry Vine Tomatoes (usually £2.25, Nectar Price £1.75) and by Sainsbury’s Medium Ripe & Ready Avocados (usually £1.60, Nectar Price £1.20).

Additionally, customers can enjoy up to half price on selected products including household staples such as by Sainsbury’s Best of British apples (usually £1.70, Nectar Price 85p) and Sainsbury’s Taste the Difference Jersey Royal Potatoes (usually £3, Nectar Price £1.50). Meanwhile, for the first time, Nectar Prices will also be available on a selection of branded ready meals such as Wasabi Chicken Katsu Curry with Rice (usually £4.25, Nectar Price £3.75) and Charlie Bigham’s Lasagne (usually £9.50, Nectar Price £7).

Sainsbury’s own-brand ready meals including Taste the Difference and by Sainsbury’s products will also be included with great offers on family favourites including Taste the Difference Fish Pie (usually £4.25, Nectar Price £3.75), by Sainsbury’s Chicken Tikka Masala (usually £4.25, Nectar Price £3.75) and by Sainsbury’s Stonebaked Margherita Pizza (usually £3.50, Nectar Price £1.75).As a result of the expansion into two new categories Sainsbury’s now has over 2800 products included in Nectar Prices, helping millions of customers to save money whenever they shop with the retailer.

Since the launch of Nectar Prices in April, shoppers have saved over £83 million, with customers saving an average of £3.20 each time they shop.

Sam Burston, director of nectar & loyalty at Sainsbury’s, said: “We’re always looking for new ways to provide great value to our customers all-year round, helping customers make their money go further.

“With new offers now available on fresh produce and ready meals, shoppers can now access lower prices on a wider range of essential everyday items. We’re delighted that Nectar Prices has proven popular with our customers so far, and we’ll continue to expand it further in the future.”

To benefit from the offers all Nectar customers need is scan their app or swipe their card at checkout to save. Customers shopping online will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked.If you want to become a Nectar customer, shoppers can sign up to Nectar Prices by visiting the Nectar website or picking up a card in store.